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Thursday, July 2 • 2:00pm - 3:00pm
The Smurfette Principle in Marketing

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There's only one token female in the Avengers - and she's not even on any of the t-shirts. How does the Smurfette Principle play out in marketing for movies, TV shows, and books? Panelists: Michael R. Underwood, Trisha Lynn, Meredith Gillies, Miss Shannan Paul

Thursday July 2, 2015 2:00pm - 3:00pm CDT
DoubleTree Atrium 6

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